Tuesday, 14 September 2010

Shoe lust: My Ferragamo

Hi guys,
You know I can't resist shoes, especially when they come in a bright pop of colour. And I am desparately seeking a new pair of pumps for the Autumn, as my sandals are ready to be packed away, and last years pumps seem to have been worn to death! So I was interested to receive this press release from Salvatore Ferragamo.
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My Ferragamo is a new collection from Salvatore Ferragamo that arrives in store this week. It seems to be aimed at enticing a younger audience. The shoes were designed considering comfort as a basic contemporary need and elegance as an absolute must for every woman. Comfort is an absolute essential for me too, and i'm pretty sure my fundementally scruffy wardrobe could use a touch of elegance. So far so good!

There are four shoes in the collection:
-My Charme is the new signature pump. It's a mid heel court-style shoe (and is the one in the picture above!)
-My Joy is a fun ballerina with a shoe bag to carry along with you. This is my favourite of the four: it's modern, colourful and practical: it would slip in your handbag after a night out in crippling heels! This shoe is shown below!
-My Slipper is the elegant and comfortable ballerina slipper in velvet.
-My Sweet is a modern boot, with a heel inspired by Ferragamo’s historic Rainbow.
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Salvatore Ferragamo began its journey into aesthetics at the end of the Twenties,and grew further in the Sixties, when fashion took to the street and prêt-à-porter. The company continues to change at a fast pace, as concepts of elegance and aesthetics evolve to meet the changing lifestyles of the most active and dynamic women.
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I have a vintage pair of Salvatore Ferragamo court shoes that I got from a car boot sale (for the bargain price of £5!) and I have to say they are some of the most comfortable shoes I have ever worn, so I have a big soft spot for the brand. However the price point for these shoes is a little high for the younger market they're targeting: in the US the cheapest pumps are starting at $279. I, for one, won't be able to afford to indulge! But if you do, let me know how you find them, because I think they look great!

Love, Tor xx

1 comment:

Looking Fab in your forties said...

Love these - I am in the market for some new pumps and was gonna get another pair of Jimmy Choo's but I may take a look at these, they suit any age, I don't know why luxury brands target a younger market as most youngsters can't afford these prices. However this is a classic style that suits all ages and I fell in love with a slouchy tote of theirs in their store in Puerto Banus whilst on Holiday.