It was Vogue's fashion night out last night, and shops all over London were holding events for the occasion. I met with Jenny from The Style PA, and we started from Oxford Circus and worked our way around the shops; it was quite a mission! We started on the high street (Oxford Street) before heading to Bond Street, where they really know how to throw a party!
Most of the high street stores were hosting instore events; Oasis were holding a night of a thousand prizes, Warehouse were giving customers the opportunity to style models and win the outfits they picked, and River Island (shown above) had make up stands, a photo booth, and nail bar.
Pull and Bear embraced social media in a popular window display in which two bloggers were pitched against each other to style an outfit on models in the window, whilst the public looked on. The crowd were then given X stickers to put on the window of the bloggers outfit that they preferred. Of all the shops of Oxford Street I think this drew the biggest crowd.
In a moment of real surreality, one minute we were wandering along eating the most delicious cake pops I had ever tasted (courtesy of the gorgeous girl in Next, above) the next moment Jedward were running passed us at quite a speed: they were so quick I could only photograph the backs of their head (and I felt like a sad teenage fan doing it!) I have no idea which event they were heading too. After this we heading to Selfridges where we drank mini bottles of Champagne, and had our photos taken in the Chanel photo booth. (Click the link to see the photos!)
Both high street and high end stores opted for "living mannequins" as their window displays, with both Zara and Daks choosing this for their entertainment (shown above). We also went to Burberry (where we lusted after several coats), McQueen (where we lusted after everything), and DKNY, where we reminisced about the terrible DKNY purchases of our youth, and drank the most delicious cocktails; however by this stage I was having too much fun to remember to take photos! It was a great night out, and i'm already looking forward to next year.
What did you guys do for Fashion Night Out? Do you have any fun stories to share?
Love, Tor xx