Wednesday, 10 February 2010

Tesco....#1 on my list of places i'd never think to shop

Earlier in the week tesco clothing started following me on twitter (and you can too: Out of courtesy really, I followed them back. Two days after that they tweeted about an interesting sounding floral dress. I followed the link, and this post was born!

When my dad was a kid his mum (my grandma) used to make him wear what he refers to as "Tesco bombers". These were Tesco jeans that cost 70p, only came in one leg length, and were the bane of his life because he really wanted Levis. This is my Tesco in a fashion context!
Nowadays, bizarrely (and I didn't know this until I saw the link at the top of their site) Tesco is one of the sponsors of London Fashion Week. And the Tesco Clothing site is suprisingly comprehensive! I have been known to browse the G21 range in Asda, but never really thought of Tesco as a place to pick up clothing. And this site doesn't just stock a dress or two. I am talking tons of clothing, at very low prices!
Here is a selection of my favourite pieces:


The site is really easy to navigate and set up in such a way that you can find what you're looking for in seconds. I'm going to geek out for a second when I say that so many online stores are so concerned with making things look pretty that they don't think about user experience when building their sites, and this is a massive mistake. The pretty is important of course, but it's hard to care about it too much when the site is slow and you can't find what you want!
Now I can't vouch for the wear or the quality; I didn't even know this store existed in a fashion context, so I haven't tried any of it! But I can say that I like the look of a lot of the fashions available: very trend-led and wearable. Pre-shopping ban, the floral dress and the nautical shift dress would be in my wardrobe already!
Is this all new to you or am I late to the table (again!)? Have people been wearing Tesco for ages and I just didn't know? If you've every tried clothes from Tesco (or even fondled them in the flesh!) i'd love to know what you think!

Love, Tor xxx


MrJeffery said...

love the studded sweater

Louise said...

I've got a couple of things from Tesco - am wearing a leopard print cardi from there at the moment!

Retro Chick said...

Hmmm, I always think the stuff in Tesco looks gorgeous, but the few times I've bought anything I've found dresses that shrink when washed and jumpers that lose shape quickly.

That was a couple of years ago though as the experience put me off, maybe it's better now!?

Make Do Style said...

It is a mixed bag but always worth a punt!

Make Do Style said...

Tor - just picked up your comment about £100 dress on Tesco - bonkers!

daisychain said...

I love tesco clothes, I work for the supermarket bit so get 10% off, too!

WendyB said...

If my local Food Emporium starts selling clothes, I'm not buying them.

KD said...

"Supermarket fashion" - LOL! Love it!

MargieF said...

that nautical dress would be perfect fro getting in on the trend for not much money at all. unfortunately there isnt a tesco near me so i couldnt feel the materials...

Laura said...

i've just bought some purple leopard print leggings for £4 from tesco and they're pretty awesome! They're really good for work clothes too

Hannah @ LONDON--ROSE ♥ said...

I'm actually in SHOCK that all those beautiful items are from Tesco! wowww... I'll definitley be browsing my Tesco's clothes department from now on! That studded bag & jumper are to die for!



claire said...

I just bought the leopard print cardigan that was on sale. A cheap alternative to the Opening Ceremony one I've been lusting after.