Friday, 26 February 2010

ASOS: Out of Africa

As the weather gets a little bit brighter and spring draws near, it's time to really focus on new season trends. Every year there are two pages you will constantly see in the trends section of any magazine: nautical and tribal. I can confidently predict these will never go away!! So what better time for ASOS to launch its Africa collection: a new collection celebrating the vibrancy of the continent.

Over the past couple of months ASOS have been working away with artisans and small producer groups in Africa to launch a capsule collection of clothing and accessories with the aim of supporting trade in Africa.
I'm in love with the scarf wedges but can't see a price for them - I hope they're part of the collection. I also really like the turbans; i'm a big fan of headwear and think it's a nice, brave way of incorporating a trend into your wardrobe without having to vear away from my standard range of blacks and grey. The prints in this collection are so bold that you wouldn't need any other jewellery of accessorise with them: they're real statement pieces!
The vast majority of the collection is handmade and each piece comes packaged in its own pouch made from Kanga fabric with a handmade coconut button fastening.

The ASOS Africa collection will be housed onsite within The Green Room, an online marketplace which brings together and highlights brands that promote people and the planet. Its a great cause and also a great range if you're looking to explore your tribal side this summer.
What do you think of the new collection? Are there any pieces that really stand out?

Love, Tor x


MrJeffery said...

gorgeous looks.


I love it.
Claudia xxx

fashion herald said...

Adore the jumpsuit.

WendyB said...

The wedges are fabulous.

Rosie said...

100% with you on the wedges - not wearable for me, but tasty to ogle at!