As part of LFW's digital schedule, Ada Zanditon didn't give a presentation, but instead showcased the collection with the screening of a film inspired by it.
The collection was entitled Poseisus and the designs featured all of the designers trademarks: geometrical sculpturing, eye-catching prints, and innovative designs. The film took us on the journey of a greek goddess seahorse who travels the world, flowing in the current. There was clear inspiration from sea horses, and greek goddesses incorporated into the show.
After the screening two models wearing the key dresses from the collection circulated amongst the crowds. The cobweb/seahorse inspired dress looked phenomenal, but almost more impressive was the eery eye make up: the whole look left me transfixed.
One of the things I most admire about Ada Zanditon's work is her commitment to ethical and sustainable manufacturing. Ada has been dubbed the greenest rising star of London Fashion Week: but you really can't tell when looking at the quality and innovation of her designs. Leave all your preconceptions about hippie, scratchy ethical fashion at the door: this is high fashion at its best!
And here's the video from the presentation. Just turn the volume up to deafening level, and you can feel like you're actually there:
ADA Zanditon ss12 from Andrew & WIlliam Ho on Vimeo.
Love Tor xx
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