What baby doesn't need an animal print D&G bottle?
According to several fashion companies, little sizes are turning into big business as designer childrenswear is experiencing buoyant year-on-year growth and bucking the trend of impending doom and gloom the rest of the retail industry is experiencing. The sector has become so profitable – Dolce & Gabbana has just announced that its kids' sales rose by 30 per cent in 2008 – that chic designers have taken to including childrenswear in their clothing lines. John Galliano and Marc Jacobs already produce mini designer gear, and soon Jean-Paul Gaultier will feature children's fashion. Boutiques and websites specialising in mini couture are springing up.
Well done to the clever designers jumping on this trend and finding new ways of keeping their ailing business afloat. Because designer fashion doesnt come cheap, no matter how tiny the clothes are. This quite frankly frightening collection of baby-adult clothes from little marc jacobs costs almost as much as the adult range.