Did you notice that this year is probably a good year to be feeling patriotic? No? Where have you been, hiding under a rock! With the Jubilee and the Olympics, apparently there's no better time to be British. And to celebrate Selfridges is about to launch the biggest display of retail theatre and in-store excitements of its 103-year history.
From Friday 4 May and running until the end of August, Selfridges will present The Big British Bang, a mash-up of British culture, history and tradition, from iconic to eccentric and from royals to rebels. Spanning the Jubilee-Olympics period, Selfridges’ British Big Bang will collide exclusive products, events and special initiatives together to celebrate all that Great Britain does like no other nation on earth including etiquette, humour, customs, fashion, art, sports, food – even marmite! Exciting much? Yes. I bloody love marmite!!
So what else can we look forward to? During the event the Concept Store will be the ultimate destination for products ranging from fashion to food, irresistibly loaded with British character especially created for Selfridges by some of the most iconic British brands. From Union Jack-lined Barbour jackets, to a new range of Fred Perry polo shirts designed by artist Peter Blake and bespoke navy blazers with Union Jack embroidered motif by Gieves & Hawkes. Also included are hand-knitted striped hunting socks by Emma Willis and her hand-finished, proper British boxer shorts. Many traditional British wares with flair and impeccable pedigree will be available.
Britain will be
there too. From Mulberry with a Union
Jack-embellished version of its Bayswater hit bag, to Rupert Sanderson’s red
white and blue strap heels or Nicholas Kirkwood’s crazy pearly queen six-inch
heels and even Ted Baker offering an accessories
collection with typically English halcyon days references.
Many more brands including Penhaligon’s, Mr Wingate, Tom Dixon, Emma Bridgewater, have created special designs for the Selfridges’ Big British Shop. Vivienne Westwood completes the starry line up of British fashion designers by designing a series of windows for the store. Selfridges windows are always my favourite ones: whenever I have a meeting near Oxford street I always walk the long way round so that I can check them out!
As well as shopping there will also be events including afternoon tea parties and entertainment lineups. As if I ever needed any excuse to hit the shops, now I can say its my national duty. Let's shop for our country!!
Want to find out more? Then visit selfridges.com
Love Tor xx