George at Asda has gone from a chain of five stores in 1990 to being one of the biggest players on the UK clothing market, being present in more than 250 Asda stores and selling through four standalone stores. (One of which is in lovely Norwich: hurray!) George, which was set up by fashion mogul George Davies, also sells ranges in Canada, Mexico, Germany, Korea, Japan and the US.
So now you know everything there is to know about George. Wasn't that lovely? Ahem. Designer heaven it may not be. Luxurious fabrics you will find not there. But if your idea of heaven is 100% cotton cardigans, comfy dresses and cheap sequins (and whose isn't?) Then get thee to the George sale. And do it now!