First came the LBD (Little Black Dress). The came to LWD (Little White Dress). And now I've just received a press release introducing the world to the MWD: anyone know what it stands for? Well, I couldn't work it out at first. But it's actually the Minimum Wage Dress!
The Minimum Wage Dress (MWD) costs the same as an hour’s pay on the lowest minimum wage – £3.68 –
which is the minimum wage for someone aged under 18 in the UK. I don't know what I was more surprised about: that you could buy a dress online for less than £4, or that the minimum working wage in this country is so damn low: not much incentive to get off your bum at 16 and get a job, is it?!
Nick Puri, director at SheLikes.com, said: “Thousands of women, who are struggling to make ends meet, are constantly on the lookout for gorgeous outfits that make them look and feel a million dollars, without costing them that at the checkout! We wanted to offer all of those women an on-trend summer dress that they could buy, guilt-free, as we understand the pressures on women’s wallets, as well as their wardrobes.”
I haven't seen or felt the dress, so I can't vouch for its fabric or its quality: but you really can't knock its price! The dress is available from SheLikes.com from tomorrow, and comes in three colours: neon yellow, pink, and black. Given that this gimmick is likely to be all over the tabloid websites tomorrow, the dress is expected to sell out fast, so if you want one it's time to go go go!
Love Tor x