Fashion Targets Breast Cancer: Check out the goods!

Yesterday was the launch of this years Fashion Targets Breast Cancer campaign. I thought the Mario Testino pictures looked fantastic, especially the one of Kylie, who looked gorgeous and healthy: I think she is the perfect choice to front the campaign! Last night I went to the launch party for the event to see the products that are available from all of the retailers involved, and I was really impressed with what I saw:



The pieces I especially love are the striped cardigan from Whistles (in the second picture) and the ruffle sleeved top from Warehouse (picture one) but it's fair to say they've come up with something for everyone from the Laura Ashley twin set (second picture) to M&S T shirts to underwear sets: I think the Superdry hoodies are a great addition to the FTBC family too, because they're a youth brand, and the younger someone is when you make them aware of breast cancer the better.

At the event last night I heard a really shocking statistic; 120 women a day are diagnosed with breast cancer in this country. I think hearing the numbers really brought how important the campaign is home. It was a really interesting event that gave me food for thought as well as the chance to look at some great clothes: every piece is really wearable and not obviously a 2010 chairty piece meaning you could still wear it again year after year. I was never really a big fan of the target T shirts - when would you wear them!?

Why not check out the pieces and do your bit whilst you're out shopping this weekend?! Oh, and if these pieces aren't to your taste then don't forget to buy your pins and bracelets (find out more about these here!) They're subtle but pretty: I have my pin on my red mac!

Love, Tor xx

Wear your support: Fashion Targets Breast Cancer

On Monday this years Fashion Targets Breast Cancer (FTBC) campaign will be launching, and I am lucky enough to be going along (as usual expect a full report!) This year Mario Testino will be supporting the campaign along with three of the "worlds biggest stars" from film, fashion, and music. They won't say who these mystery supporters are though, so we will have to wait until Monday to find out.

This year the campaign is called "wear your support" and its all about showing your support for FTBC by wearing a special design for the charity from one of your favourite UK brands: M&S, Topshop, River Island, Coast, Warehouse, Laura Ashley, Superdry,Whistles, Melissa Odabash and my-wardrobe.com are all getting involved. I love it when you can go shopping and feel like you're doing something to help people at the same time, and given the brands involved i'm hoping the FTBC designs will be pretty wearable too.

As well as the big money items (lingerie from M&S and a dress from Coast for example) there will also be pins (£1) and bracelets (£2) which you can buy from River Island, Topshop and Superdry and travel card wallets from M&S. I know these have been out there for years but I think they're such a good idea: not only do they show your support they also remind other people of the charity and hopefully they will want to get involved too!

It only costs a pound or two to show you care, and with 1 in 9 women developing breast cancer at some point in their lifetime you never know when you or somebody you love will need the support (although obviously I am touching wood that this dreadful desease doesn't affect any of you!) I really like the FTBC campaigns: I think its great to see the fashion industry use its powers for good rather than for evil!

Love, Tor xx

PS - I'm sure you don't need me to tell you this but please make sure you all stay healthy and have a good fondle of your boobs every now and again! Wow, I hope that didn't sound too Trinny and Susannah! :)